The Firepod story started several years ago, high in the Italian Alps. David, one of our Directors was teaching children to ski. Part of his punishment for having this wonderful job was to supervise the kids at lunchtime.
When it came to choosing where to eat, there was one very popular mountain restaurant called The Bettaforca, high on a ridge between Champoluc and Gressoney. The reason it’s so popular? – They make pizzas to die for!
At the same time, David was staying in a beautiful 4-star hotel with lovely fine dining. Despite this, David and his colleagues skipped their meals and opted for a locally renowned pizza restaurant.
The big question, why were their pizzas so much nicer than the ones we cook at home?